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Our Vision


Our vision is to become the world’s premier designing, manufacturing and engineering company focusing on quality water treatment system and non-alcoholic beverage production machinery, whilst striving to achieve sustainable development and maintain mutual benefit, respect and trust with our customers.


Our Mission

  1. To integrate all our strength and resources and provide world class machinery and solutions in international market
  2. To address the customer’s need and requirements, ensure satisfactory business and build strong, lasting and profitable customer relationships
  3. To continuously learn and improve, involving Genesis personnel at all levels, and make effort in transforming knowledge and experience into value for both Genesis and our customers


Core Value

In Genesis, we share the following philosophy:

  • Collaboration – Respect customers and partners, and together we create value  
  • Cost-efficiency – Worth every penny spent.
  • Accountability – Assume responsibility for our commitments.
  • Agility – Our future depends on speed and flexibility.
  • Quality – We do well in what we do.
  • Integrity – Act with honesty and make no compromise
  • Passion – Be passionate in our brand and what we do